As a burgeoning video production company, Jippidy has come in contact with all levels of videographer talent. We have watched, critiqued and ultimately embedded on our website all caliber of online video ads. Our very first video was actually filmed by our chief salesman @Jeffrey_jippidy on his 5-megapixel digital Sony STILL camera – not a camcorder, not a Digital SLR camera that shoots high definition (HD) video. No, he filmed his first video, Jippidy’s first business video EVER, using the "movie" mode on his little digital camera! He walked into the restaurant, asked for the owner's permission to film, and proceeded to whip the camera out from his pocket! Watch that video here:
As a reference point for comparison's sake, here is one of our most recent restaurant videos shot by one of our main videographers using a consumer-grade camcorder, the Canon HV30, which retails for around $800:
The biggest takeaway is that with online video, you don’t have to be a Hollywood director, you don’t even necessarily need a video camera per se (though it does make things easier, obviously). Online video experts, web personalities, YouTube celebrities, they all agree – when it comes to online video production, be like Nike and Just Do It!
Know, love and be passionate about your content. Be sure to convey that passion and enthusiasm in your video. Your viewers will forgive less than pristine picture quality, so long as the message is sincere, entertaining, and helpful. As with everything, practice makes perfect, so continue to make videos, with the goal being to improve something with every shoot. Work on technique, delivery, and pacing of your interview, then focus on upgrading equipment if your budget permits. Start by upgrading your mic and your lighting (the two most important things for a good video), then save up for a higher quality camera, preferably one that films in HD. Before you even realize it, the quality of your videos has improved dramatically, and guess what – you’re making videos!
"Pick up a camera. Shoot something. No matter how small, no matter how cheesy, no matter whether your friends and your sister star in it. Put your name on it as director. Now you're a director. Everything after that you're just negotiating your budget and your fee."--James Cameron
Julian Martinez is in charge of managing Jippidy's extensive network of professional videographers. As someone always looking to discover the new restaurant or bar in the culinary mecca known as San Francisco, Julian was intrigued by the opportunity Jippidy presented him to combine three of his passions - food, liquor & film - and joined Jippidy as its second full-time employee. In addition to overseeing their team of fantastic videographers, Julian also manages Jippidy's social media campaigns, including its Facebook Fan Page, as well as two of its twitter accounts - @Jippidy and @Julian_jippidy.
Julian holds a Bachelor of Arts in Economics from Stanford University.
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