While there isn't a standard script as to what can/can't go into a small business video [for the web], Jippidy's professional videographers follow specific guidelines to ensure there is enough footage and content to edit when they come back into the studio.

Without sacrificing creativity, very small businesses have to pay extra attention to improving the awareness of their brand and their company. Whereas Apple can simply throw an image of their ubiquitous white logo onto a screen and people would immediately know what they sell, how to contact them, and where to buy their products, SMBs have to be less subtle while creating awareness through their online videos. For a majority of Jippidy-produced videos, this is our mantra.

If you're a small business owner, whether you choose to have Jippidy shoot and produce your videos or not, here are some tips to consider when just starting out. Remember, you only have a minute or two to get your point across and show people how your products and services are better than your competition.

1) First, understand that they need to know who you are and how to contact you. Like when meeting someone for the first time, introductions are must.

2) Showing is better than telling. Instead of telling us what you sell, have the videographer shoot samples of your products or have them videotape customers enjoying your services.

3) Every small business is unique in it's own way. Whether it's the decor, the staff, or the mixture of products offered, never be subtle in how you differ from your competition. If you know how your company is unique, you'll be able to answer why customers should come to you.

4) Like all other things, SMB videos too come to an end. This is your last push to capture a new client. This is your last push to capture a repeat customer. We, at Jippidy, typically recommend special promotions or coupons for anyone who took the time to view your business video till it's very end. You've enticed them long enough to sit for 2 minutes to view your video, now close the sale by offering them a deal that's hard to resist.

Checkout some of our professionally-produced videos at Jippidy.com to see great examples of how effective SMB videos can be once all the fat is trimmed and all is left is the meat.

(Article image by jscreationz.)