Jippidy Newsletter | April 2011

Recently, I was in the market for a new place to live. I wanted something that was at least better than what I currently had but no-way was I ready to spend more either. Then I realized that the only way I was going to make this work was to be smart about how I wanted to live. I didn't necessarily need a large place, I just needed a place that was clean, safe, and close to work. I eventually found a place that was far from perfect, but after a little creativity with the interior decorating, I'm beginning to feel like I'm living large on a small budget.

This entire experience in my personal life made me think about how marketers across all industries face similar difficult choices everyday with limited marketing budgets. Just like how a little creative thinking allowed me to transform my less-than-perfect place into one that I'm very comfortable and happy to live in, a little creative thinking is all that's needed to revamp a stale marketing strategy. There are many ways to revamp a marketing plan that cost very little, if anything at all.